European Sales & Marketing Partnership

The infinite Group, whose award winning and market leading companies include infinite Field Marketing Solutions and The Field Marketing & Consultancy Group, has announced it's involvement in a unique service provision working alongside key European companies.

The European Sales and Marketing Partnership is a qualified network of leading Field Marketing agencies performing business services across Europe. The partnership was initiated and is managed by three leading agencies - infinite Group UK, WVS Germany and M&P Austria.

The Mission
The aim and overall mission is to develop a European network of like minded independent Field Marketing Agencies with the ability to service international clients' demands across borders; this is based on a mutual understanding, superb service delivery and true value for money.

This will provide the same level of quality to all services across partnering countries with the ultimate aim of 'Thinking Global - Acting Local'.

The partnership currently spans six countries and includes UK, Eire, Germany, Switzerland, Austria & Slovenia. In the short term, it is hoped to expand the community across a further seven countries; including Italy, France, Czech Republic, Spain, Russia, Ukraine & Poland. We are currently in talks with a further eleven countries.

Membership
To be considered for membership, the agencies are judged over a lengthy period of time which measures and grades performance on service levels.

The Services
All of the Field Marketing services are offered across member countries which includes the following: -

• Sales
• Instore Training
• Merchandising
• Auditing
• Demonstrations & Sampling
• Event/ Roadshows
• Consulting
• Mystery Shopping
• Data Provision

Supporting Comments: -

Hugh Meredith (Managing Director) infinite Group

'The formation of the European Sales & Marketing Partnership represents another stepping stone in the growth and development of the infinite Group. The opportunity to offer our clients the same level of service on a pan-European basis is a major achievement for us.'

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